E-Commerce Evaluation

All new information system (IS) should be properly evaluated after implementation and this is particularly e important for a system that is used by people outside the company.

Evaluating and e-commerce system will include the internal stakeholders but crucially their needs to be a way of of assessing customer reaction to the system (and potential customers who gave up before completing a transaction are particularly in accessible).

Loopback (test) from the evaluation is sun at 3 levels:

Improve it: Implementing an e-commerce site it remains an inexact science (if there is much science to it at all). Feedback from customers and testing using people not involved in the the site development it can indicate where changes are needed; the site can be improved.
Revise it: Business results from the use of e-commerce may indicate the need to change the E-Commerce strategy and the implementation plan; the planning can be revised.
Update it: Developments in the competitive position, changes in the company or the emergence of new E-Commerce technologies may indicate the need to re-visit the strategic process; the strategy can be updated.

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