The managerial issues are as follows: 1) It is the Business Issues that Count: To succeed, a business must understand how to meet the needs of their online customers. 2) In-House or Outsource : Mainly depends on the company size. While many large scale enterprise are capable of running their own publicly accessible websites for marketing purposes, websites for online selling involve complex integration, security and performance issues. For those companies venturing into web-based selling, a key issue is whether the site should be build in- house, thus providing more direct control, or outsourced to a more experienced provider. Outsourcing services, which allow companies to start small and evolve to full-featured functions, are available through many ISPS. telecommunication companies, Internet malls and software vendors who offer merchant server and e-commerce applications. 3) Analysing the Data: One advantage of online marketing and selling is that an automatic record is ...