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E-Commerce Glossary

Adware: 
It is any software application in which advertising banners are displayed while the program is running. 

Auction: 
An auction is a market mechanism by which sellers place offers and buyers make sequential bids. 

Balanced Scorecard: 
It is a management tool that assesses organisational progress toward strategic goals by measuring performance in a number of different areas. 

Bandwidth: 
Bandwidth of a communication channel refers to the data- handling capacity of an Internet connection. Bots: Bots (short for robots) are a type of malicious code that can be covertly installed on computer when attached to the internet. 

Browser Parasite: 
It is a program that changes some settings in browser. 

Business Strategy: 
A business strategy is a set of plans for achieving superior long-term returns on the capital invested in a business firm.  

Business-to-Business (B2B): 
It e-commerce holds electronic transactions among and between businesses. 

Business-to-Consumer (B2C): 
In B2C, businesses sell directly a diverse group of products and services to customers. 

Business-to-Employee (B2E): 
It involves the transactions between the business and the employee.

Business-to-Government (B2G): 
It involves transactions between the business and government over electronic network. 

Channel Conflict: 
It refers to any situation in which the online marketing channel upsets the traditional channels due to real or perceived damage from competition. 

Competitive Strategy: 
It refers to how a company competes in a particular business.  

Consumer-to-Business (C2B): 
C2B e-commerce that involves individuals selling to businesses may include a service/product that a consumer is willing to sell. 

Consumer-to-Consumer (C2C): 
Using C2C e-commerce, consumers sell directly to other consumers using the Internet and web technologies. 

Cookie: 
A cookie is a small piece of data that is passed back and forth between a website and an end-user's browser as the user navigates the site.


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