E-Commerce Glossary

Adware:

It is any software application in which advertising banners are displayed while the program is running.

Auction:

An auction is a market mechanism by which sellers place offers and buyers make sequential bids.

Balanced Scorecard:

It is a management tool that assesses organisational progress toward strategic goals by measuring performance in a number of different areas.

Bandwidth:

Bandwidth of a communication channel refers to the data- handling capacity of an Internet connection. Bots: Bots (short for robots) are a type of malicious code that can be covertly installed on computer when attached to the internet.

Browser Parasite:

It is a program that changes some settings in browser.

Business Strategy:

A business strategy is a set of plans for achieving superior long-term returns on the capital invested in a business firm.

Business-to-Business (B2B):

It e-commerce holds electronic transactions among and between businesses.

Business-to-Consumer (B2C):

In B2C, businesses sell directly a diverse group of products and services to customers.

Business-to-Employee (B2E):

It involves the transactions between the business and the employee.

Business-to-Government (B2G):

It involves transactions between the business and government over electronic network.

Channel Conflict:

It refers to any situation in which the online marketing channel upsets the traditional channels due to real or perceived damage from competition.

Competitive Strategy:

It refers to how a company competes in a particular business.

Consumer-to-Business (C2B):

C2B e-commerce that involves individuals selling to businesses may include a service/product that a consumer is willing to sell.

Consumer-to-Consumer (C2C):

Using C2C e-commerce, consumers sell directly to other consumers using the Internet and web technologies.

Cookie:

A cookie is a small piece of data that is passed back and forth between a website and an end-user's browser as the user navigates the site.

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