Managerial Issues

The managerial issues are as follows:

1) It is the Business Issues that Count: To succeed, a business must understand how to meet the needs of their online customers.

2) In-House or Outsource: Mainly depends on the company size. While many large scale enterprise are capable of running their own publicly accessible websites for marketing purposes, websites for online selling involve complex integration, security and performance issues. For those companies venturing into web-based selling, a key issue is whether the site should be build in- house, thus providing more direct control, or outsourced to a more experienced provider. Outsourcing services, which allow companies to start small and evolve to full-featured functions, are available through many ISPS. telecommunication companies, Internet malls and software vendors who offer merchant server and e-commerce applications.

3) Analysing the Data: One advantage of online marketing and selling is that an automatic record is made of everyone who visits website. The data that is collected can be invaluable in understanding these visitors and the steps that need to be taken to encourage first-time and repeat visitors. Non only do managers need to understand the types of data that can be gathered but also the software that is available for creating management reports from the data.

4) Security: Management takes every precaution to ensure the security of their sites and their communications with site visitors.

5) Evolving Web: The web is still in its infancy. The underlying standards, protocols, and governance continue to undergo rapid change. Without a basic understanding of their overall direction, it will be difficult to determine which electronic commerce technologies will be flexible enough to accommodate the change.

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