Managerial Issues In B2B E-Commerce

The managerial issues related of B2B e-commerce are as below:

1) Focus of Electronic Commerce Management: Select from the three business models of B2B e-commerce:

i) Supplier-oriented,

ii) Buyer-oriented, and

iii) Intermediary-oriented marketplaces

Each individual company should select an appropriate model depending upon the major emphasis of management.

2) Sales Promotion: To promote sales, adopt the supplier-oriented marketing approach, and consider joining the other popular, intermediary-oriented marketplaces, as well.

3) Purchase Process Reengineering: To reengineer the purchasing process, establish a customer-oriented marketplace if the sales volume is big enough to attract the attention of major vendors. Otherwise, join the third-party intermediary-oriented marketplace.

4) JIT Delivery: Outsource to a reliable delivery service provider. Make sure the advanced assurance of JIT delivery can be committed.

5) New Electronic Intermediary Business: Open an electronic brokerage or retailing of industrial supplies.

6) Provision of Solutions: Since the technology for B2B e-commerce is at the developing stage, the solution providers have a huge opportunity for selling new products.

7) Business Ethics: Since B2B e-commerce counts on the sharing of mutual information, business ethics are a must. Accessing unauthorised parts should not be attempted, and privacy of partners should be protected both technically and legally.

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